Founder's Name and Background
Drôle de Monsieur was founded by Dany Dos Santos and Maxime Schwab, two self-taught designers from Dijon, France. Without a traditional fashion background, they built the brand independently, driven by a desire to create accessible yet distinctive menswear outside of Paris’ fashion system.
Year of Foundation
2014
Best Known For
Its iconic slogan “Not From Paris Madame” and its ability to blend retro influences from the 70s with 90s nostalgia into high-quality, wearable streetwear.
Tiny Biography
Founded in 2014 in Dijon, Drôle de Monsieur was born as a deliberate response to the Paris-centric French fashion scene. Proudly operating outside the capital, the brand quickly embraced its "outsider" status, famously immortalised in its slogan "Not From Paris Madame". Its aesthetic is rooted in a fusion of decades, the bold patterns and elegance of the 1970s meet the cultural energy of the 1990s, shaped by the rise of rap and hip-hop in France. Drawing from personal memories and cultural references, the founders create collections that are both nostalgic and contemporary, defined by comfort, quality and a strong visual identity.
