Founder's Name and Background
Alohas was founded by Alejandro Porras, who launched the company after seeing strong interest in the traditional Menorca Avarca sandals he brought to Hawaii. Inspired by their simplicity and versatility, he decided to develop a footwear brand that combined Mediterranean design with a modern business approach.
Year of Foundation
2015
Best Known For
On-demand, sustainable fashion blending Mediterranean-inspired design with ethical craftsmanship.
Tiny Biography
Alohas was founded in 2015 in Honolulu, Hawaii. The brand began with a modern reinterpretation of traditional Spanish espadrilles and Avarca sandals, later expanding into year-round footwear, clothing and accessories. Today, the creative team operates from Barcelona, designing collections produced by artisans in Spain and Portugal. Alohas combines trend-driven silhouettes with timeless designs, with a strong focus on sustainability and innovative production.