Situated in Jutland, Denmark, Revolution have been making conscious streetwear based on a slow fashion principle since 1995. Driven by an ambition to provide affordable yet durable menswear to a style-considered consumer, Revolution's collections emphasize on expressive looks, comfortable fits and attention to details.
Taking inspiration from cultural nostalgia, graphic design, urban sports and vintage clothing, Revolution launches two contemporary collections as well as two revolutionary capsules every year.
Never wavering from the standpoint of being a staple Scandinavian streetwear label, Revolution continues to explore trends while holding on to the core identity and heritage of the brand.
In 1995 Danish clothing entrepreneur Christian Katballe and architect Palle Bruun Rasmussen met and created Revolution - a graphic t-shirt brand that would soon become a full range apparel company offering bold yet staple streetwear amid otherwise minimalistic and subtle Scandinavian brand offerings.
Inspired by the founder's shared love for surfing skiing and the general lifestyle of active outdoorsmen, Revolution is now all about creating expressive apparel that supports the enjoyment of daily life outside, regardless of the weather conditions.
As of late, Revolution has undergone an internal development resulting in a rediscovery of the above-mentioned roots which has resulted in a new visual identity, refined collections and an ambitious sustainability strategy. Read more on this in the following chapters.
