Apuê

Founder's Name and Background
Sheila Rocha Hiromoto

Year of Foundation
2015

Best Known For
Tível flats or Loato (deconstructed loafer)

Tiny Biography
Apuê is a womens footwear brand launched in Curitiba, Brazil in 2015. The word apuê means far in Tupi-Guarani, a South American indigenous language. It resonates timeless design and connects us to where we come from. We choose not to follow a fashion calendar or be constrained by trends. We celebrate the effortless and enduring elegance defined by individuality and authenticity. At Apuê we are passionate about each and every step involved in the making of our shoes; we know and value everyone involved in the process. We continuously engage ourselves, partners and customers to collaborate towards reducing our impact in the environment: from selecting premium materials from excess inventory of other brands to celebrating customers that share stories of still loving their pair of shoes for over 4 or 5 years. This means to us a new approach to creativity in every level, from research and design to customer care.