Friendly Fire, the hybrid between luxury and irreverence

Who ever said grown women have to wear sober heels? Friendly Fire certainly believes they don’t, encouraging women to let their girly, fun side shine through. Their collection is a spectrum of bold combinations of shapes, colors and materials, that empower women to not take themselves too seriously and to let their bubbly side show.

This Spring, they are presenting Botanic Hot, a collection inspired by the Portuguese Madeira island and their exotic bright colors and juicy tropical fruits. The result is pure luxury sparked with freshness and joy. Each design has a peculiar style and charm, influenced by the collection’s eclectic and idiosyncratic muses - Frida Kahlo, Carmen Miranda, Jane Birkin, Iris Apfel, Gala Gonzalez, Alexa Chung and Sophia Amoruso.

Friendly Fire’s trademark are leather sneakers distinguished by exhuberant apliques made of the most unique materials and shapes and which are interchangeable, turning one pair into two possibilities.

But sneakers are just a part of how Friendly Fire materializes their youthful spirit. The colorful collection presents designs for all occasions, ranging from funky pool slides for the relaxed creative women, to heeled sandals for those who fearlessly scream out their personality from the heights.