"Behind the Brand" is our column where you get exclusive behind-the-scenes access to our partner brands and learn more about the people that make our products. Today, we meet Vítor from Nobrand.
Hi! First off, introductions are in order: What is your name and what is your role at Nobrand?
My name is Vitor Costa and I split my time between design and brand communication.
What is the story behind Nobrand? When did it start and what was the inspiration behind it?
The first idea of creating a brand was discussed during a trip to New York. It was a reaction to a closed and saturated market and was initially geared to the biker culture.
What are the values that drive the brand?
Strong aesthetic and humanistic values during the whole process of development. Everybody participates and is respected in this internal process.
Which image do you personally feel really represents what Nobrand is all about?
This Winter campaign is the closest we have ever had that illustrates the brand’s DNA, representing more the family side of the company with feelings of nostalgia.
"Behind the Brand" is our column where you get exclusive behind-the-scenes access to our partner brands and learn more about the people that make our products. Today, we meet Vítor from Nobrand.
Hi! First off, introductions are in order: What is your name and what is your role at Nobrand?
My name is Vitor Costa and I split my time between design and brand communication.
What are the distinctive features of Nobrand’s products?
The design in general, the details and good quality.
How does the creative process for the products carry out?
We start with mood boards for inspiration that take us to the concept of the collection. We then carefully select the new materials and try to make the best connection between the concept and final product.
Personally, what is your day like working at Nobrand?
No two days are alike. I try to gather maximum information, most of it from printed media on architecture and urban lifestyle and then produce ideas and illustrations through different mediums.
I know one shouldn’t pick favorites but… what is your personal favorite piece from your current collection?
Curiously, this year it’s a women’s style – the Vision multicolor chunky boot.
Is there a specific product or piece that has proved iconic for the brand?
I don’t think there is one style in particular but I appreciate the line of boots that has been with us since the late 80s, when the brand started.
How has The Feeting Room played into the brand's growth?
Especially in recent years, not only for NOBRAND’s growth, but also in the process of testing product receptivity due to the strategic location and store concept. This attracts us to the idea of a Feeting Room x NOBRAND capsule collection :)
I know one shouldn’t pick favorites but… what is your personal favorite piece from your current collection?
Curiously, this year it’s a women’s style – the Vision multicolor chunky boot.
Is there a specific product or piece that has proved iconic for the brand?
I don’t think there is one style in particular but I appreciate the line of boots that has been with us since the late 80s, when the brand started.
How has The Feeting Room played into the brand's growth?
Especially in recent years, not only for NOBRAND’s growth, but also in the process of testing product receptivity due to the strategic location and store concept. This attracts us to the idea of a Feeting Room x NOBRAND capsule collection :)
