"Behind the Brand" is our column where you get exclusive behind-the-scenes access to our partner brands and learn more about the people that make our products. Today, we meet Berriblue.

What is the story behind Berriblue? When did it start and what was the inspiration behind it?


I have always had a love for silk scarves. My mother grew up in India and always had them around. I started designing my own scarves in 2015, featuring imagery from my street art work. I thought it would be interesting to present street art in a luxury setting

What are the values that drive you?


Silk scarves are more than just accessories; they're little treasures, which can be very personal and sentimental. Each one is like a wearable artwork.I don't like the idea of seasons, and disposable fast fashion, where last year's garments are out and this year's garments replace them. Scarves should be timeless.My designs work more like editions. Some are limited to a handful of pieces, and some have stuck around since I started. Sometimes I'll retire a particular design, only to bring it back a year later (particularly if people ask me to!) This way, they are all the more collectible and special to people who own them.

What are the distinctive features of your products?


Aside from the vibrant colours, and simple, punchy illustrations, the design needs to be wearable and versatile. I try to avoid too much symmetry, or radial layouts, which are typical with scarf designs. I also avoid treating the scarf as a 2D canvas, with a top and bottom. The illustrations need to look good and show off little elements coherently, no matter how they are tied. I also love designing scarves that can be transformed entirely, just by folding them or twisting them this way or another.

"Behind the Brand" is our column where you get exclusive behind-the-scenes access to our partner brands and learn more about the people that make our products. Today, we meet Berriblue.

What is the story behind Berriblue? When did it start and what was the inspiration behind it?

I have always had a love for silk scarves. My mother grew up in India and always had them around. I started designing my own scarves in 2015, featuring imagery from my street art work. I thought it would be interesting to present street art in a luxury setting

What are the values that drive you?

Silk scarves are more than just accessories; they're little treasures, which can be very personal and sentimental. Each one is like a wearable artwork.I don't like the idea of seasons, and disposable fast fashion, where last year's garments are out and this year's garments replace them. Scarves should be timeless.My designs work more like editions. Some are limited to a handful of pieces, and some have stuck around since I started. Sometimes I'll retire a particular design, only to bring it back a year later (particularly if people ask me to!) This way, they are all the more collectible and special to people who own them.


Which image do you personally feel really represents your brand?

How does your creative process carry out?


I see the scarves as an extension of my work, which in itself is complicated and multi-faceted. The themes and imagery for the designs are usually closely related to what's going on in my studio, either in painting, illustration, or street art pieces.The basic feel of the scarf, and the colour palette are worked out in a sketchpad or notebook, and then I'll flesh out the design on ProCreate. Often, ideas are dramatically changed, or discarded altogether, but eventually I'll end up with something I'm really happy with.

I know one shouldn’t pick favorites but… what is your personal favorite piece from your current collection?


She's Vicious!It's obviously quite a personal design, based on my little dog, but also quite beautiful, and I think the illustrations are nicely balanced.

How has The Feeting Room played into your brand's growth?


The Feeting Room have been fantastic partners and I've been stocking with them since my first few months. The relationship with the store has always been very personal, and being one of their designers feels like being part of a family. :)They are really interested and excited about the pieces and really understand them. I'm also delighted for my scarves to be seen in store beside the other amazing brands that TFR carries.

What are the distinctive features of your products?

Aside from the vibrant colours, and simple, punchy illustrations, the design needs to be wearable and versatile. I try to avoid too much symmetry, or radial layouts, which are typical with scarf designs. I also avoid treating the scarf as a 2D canvas, with a top and bottom. The illustrations need to look good and show off little elements coherently, no matter how they are tied. I also love designing scarves that can be transformed entirely, just by folding them or twisting them this way or another.


BerriBlue designs are available at The Feeting Room stores and online.

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